Corteva Agriscience, producer of turf and ornamental solutions, has pledged its support of GCSAA and its members through participation in the association’s Partner Recognition Program. Corteva will invest resources at the program’s Silver Partner level.
“Without the support of partners like Corteva, critical education to help golf course superintendents succeed in their roles and programs to demonstrate the vital role they play in the enjoyment of golf would not be possible,” says GCSAA CEO Rhett Evans. “GCSAA is thankful for Corteva’s partnership and continued support of the golf industry.”
Corteva has also donated $30,000 to GCSAA’s philanthropic organization, the Environmental Institute for Golf (EIFG), for the First Green program. First Green provides hands-on STEM (science, technology, engineering and math) education on golf courses.
Corteva is recognized in the EIFG’s Cumulative Giving Program at the Presidential Club level, for organizations that have given between $100,000 and $249,999 since 1987. The First Green donation also renews Corteva’s membership in the EIFG’s Platinum Tee Club, which recognizes donors who contribute $5,000 or more in a single year.
“We are excited to be a Silver Partner for GCSAA,” says Karan Bansal, category leader for the Corteva Agriscience Turf & Ornamental division. “Corteva is committed to offering golf course superintendents products and resources to keep courses in pristine playing condition season after season. We look forward to continuing this support through new opportunities with this partnership.”
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose from the Platinum, Gold or Silver level as a means of achieving marketing objectives. Each level provides partners with unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and more exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most-read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options, and engaging in philanthropy in a strategic manner by supporting the Environmental Institute for Golf.